La Mer, Jumeira Beach

La Mer, located along Dubai’s Jumeira coastline, is a major urban waterfront development combining modern residential living with retail, dining, and leisure experiences. Known for its contemporary design and beachfront charm, the project is envisioned as a high-end lifestyle destination with strong emphasis on walkability, open spaces, and integrated community amenities.

Design Confidence played a key role in the project by providing comprehensive fire and life safety engineering, accessibility compliance, and crowd dynamics consulting. The team ensured that the development’s vibrant layout and open public areas were supported by well-planned safety measures, risk assessments, and evacuation strategies.

The consultancy also supported the seamless integration of safety systems across residential clusters, hospitality zones, and retail spaces—helping La Mer meet international and local safety codes without compromising its distinctive urban aesthetic.

As the development progresses, Design Confidence continues to advise stakeholders to ensure La Mer achieves its goal of offering a world-class, secure, and inclusive coastal destination for all.